Enforcement of Anti-trust Laws and Regulations in the US Essay Example for Free

Enforcement of Anti-trust Laws and Regulations in the US Essay Monopoly has been defined as a progressive situation in the market wherein only one service or product provider exists. Sole ownership and management of this production ensures no competition in the industry in which the firm is involved. The powers are being concentrated in a single individual or groups of people managing the single existing firm. Such case leads to various legal controversies impregnating different reactions especially in the public and legal conducts. The law-conscious community is reviewing ethical issues about this controversy searching for any factors of abuse that might be occurring. Such conditions apply the law of Anti-trust. Enforcement of this kind of law accompanies complicated procedures and different processes. For companies to experience such interruptions is really a big deal of sales lost. In the United States, there are millions of establishments and not all of them are big and already established firmly. Some of this company are still gaining their phase and trying to make a break in the market competition. If their competitors are commercially big and has been established for quite long already, the monopoly of this competitor company is at high range. If this continues, then breaks the purpose of free trade principles and blocks the growth of small raising business firms. Competitions in the market are usual and important since this is where everything upholds the business. The price modifications, deals and the transaction itself are all influenced by competitions. In this case, to the implementation of this Law is very much necessary in order to prevent the disruptions of free trade policy. These issues are covered in this paper aiming to the present laws, the means of committing violations for these monopolistic powers and the legal considerations involved in this issue. Reinforcement of such law is also included in the discussion and analysis of this paper. The paper aims to answer the following query by critical analysis and a. What are Anti-trust Laws and how does it affect the business conditions? b. How do the authorities implement this rules and regulations? Cite the problems of implementations encountered upon its implementation phase. The implementation of such law in a wide scale basis proves to be difficult and can sometimes be problematic; since, with the anti-trust law, you are not anymore dealing with a single or small business firms but rather huge companies and mostly monopoly associations. The scope of this study revolves only in the objective to answer the proposed questions. Anti-Trust Law Coverage The law of Anti-trust basically defeats the effects of monopoly or those that threaten free trade conditions. This competition law has different factors to which it can extend it effects. The Anti-trust law, first and foremost, negates any external or internal forces that halt free trading as well as market competition in every business firm. Second, any domination of such firm in the market is a form of abuse towards its competitors. Lastly, any business activities that threaten the status and rights of competing business firms under free trade can be halted or suspended. In the United States, large business associations have aimed to control the market. In such case, the dominating business firm can set the price by its own will, manipulate customer and in some cases even refuse customers. These actions are greatly inhibited by the Anti-trust law (Hylton, 2003 p. 43-44). Section 1. Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal. Every person who shall make any contract or engage in any combination or conspiracy hereby declared to be illegal shall be deemed guilty of a felony, and, on conviction thereof, shall be punished by fine This exact statement has been settled in the federal constitution, which evidently includes both transactions and negotiations from outside and inside the country that have an intention of disrupting free trade concept. The violation of Antitrust law is deemed as guilty of felony and punishable by fines. The Monopoly Law: Anti-trust Law  Dated back during 1990s, the economists have become entirely focused in the ongoing competitiveness especially in the commercial field. The frequent changes of the integral character of these business firms and the necessity for employment advancements in the middle of an evident competition and technologically oriented commerce have induced this impulsion. Community institutions have concentrated on promotion of economic efficiency by developing the policies that governs national economy and liberalization and privatization within national economy (Olson 1999, p. 1-2). As provided the Anti-trust law, which is statutory, regulatory, and an essential part of the federal legal body that prevents and corrects unreasonable trade restraints, any commercial firms that solely centralize and null the competition, as in the case of monopoly, are actually committing violence against the said law (Emerson 2004, p. 485). The Anti-trust law comprises various regulatory laws that maintain capitalism, fair trade and market competition in the economy. Sherman act is the best example of an economic policy that negates unfair competition as promoted by the system of monopoly (Letwin 1981, p. ). As stated by the Section II. Monopolizing trade a felony; Penalty of Sherman Act of 1890: Every person who shall monopolize, or attempt to monopolize, or combine or conspire with any other person or persons, to monopolize any part of the trade or commerce among the several States, or with foreign nations, shall be deemed guilty of a felony, and, on conviction thereof, shall be punished by fine not exceeding $10,000,000 if a corporation, or, if any other person, $350,000, or by imprisonment not exceeding three years, or by both said punishments, in the discretion of the court. Application of this law provides access to far-reaching principle of the policy that the American economy shall continue competitive economy and null any attempts of eliminating these competitions (Letwin 1981, p. 3). Committing Violations by Monopoly Powers Certain controversies ignite the legal bodies regarding the major organization’s increasing monopolization status. According to Pearlstein (2004), any claims of occurring monopolization power require proof of price manipulation or any attempts to exclude competition in the market provided these are willful initiations and with maintenance of that power (p. 29). Monopoly claims are subjected not only during its exercise but mainly in existence, meaning even the stage dormancy commits violation however; the rule of exemption still applies to some scenarios. Monopolization power that exists for a short period of time however, may not support the claims of monopoly (p. 231). Felony is the violation committed of the act of monopoly. However, there are certain limits and considerations analyzed in the ethical considerations in this law in order to balance the situation. This forms controversy among commercial and legal firms (McConnell Brue 2004, p. 00). Ethical Considerations: Behavioralists and Structuralists The ethical considerations of these cases primarily divide the views in terms of the firm’s structure and the performance of these business organizations. The two scenarios illustrated in the book of McConnell Brue (2004), Economics: Principles, Problems, and Policies, are analyzed in this section. In 1911, the issue of U. S Steel case has established a rule of reason in the court. The conditions are the increased size and evident monopolistic powers of the said firm. However, the firm has justified their claims in the court stating the presence of these powers is basically unintended. They have not caused any illegal actions among their minor competitors hence the court termed their case as â€Å"good trust† considering this not guilty. On the other hand, the Aloe Case that has occurred in 1945 has possessed clear indication of monopoly since it has supplied 90% aluminum in the market. Such case has led into incapacitation the minor aluminum producers. The court has announced guilty and violation of Sherman act sec II is pronounced (p. 600). Structuralists view that the firm with most market shares are the legitimate target of this monopoly law since market competition are being affected. In this case, it is natural for the occurrence of such monopolistic behavior. Suggestion of this group involves the splitting of this huge firm into smaller units providing improvement and quality of performance as well. This applies in the case of Aloe since their firm shares the biggest part in the market. In another point of view, Behavioralists view the large firms make their way to possess unintended monopolistic status. They view that this might be because of the quality of service, best products and reasonable prices rendered to the public. Such case, if proven to have absent competitive practices provides pardon from monopoly regulation of Sherman act (p. 601). Enforcement Antitrust laws have been objected by other business firms due to various reasons that impede wealth accumulation. If the antirust laws are designed to provide the socially optimal level of deterrence, then they have to discourage only those acts that reduce society’s wealth. Antitrust laws overdeter if they discourage conduct that on balance increases society’s wealth (Hylton, 2003 p. 43). In terms of the telecoms company, some have viewed the conditions of Antitrust questionable as well. The design of this law is originally applicable to traditional manufacturing and distribution industries, since these markets are fast-moving corporations or the production of their products is very fast hence, production increases and the capacity of product provision from the sole supplier also occurs. Operators often claim that their market is an â€Å"emerging market†; however, this condition is not anymore applicable if vast expanse of production to the point of hindering competition is already happening. This condition defeats the purpose of free trade as well as competitions. The statement of the Sherman Antitrust Act is not accurate, and this has resulted to legal confusions and inconsistencies. It has become unsuccessful in defining the meaning of such essential definitions as trust, conspiracy, restraint of trade or commerce, monopolize, or combine. Because of this, the end outcome of such term discrepancy is the struggling of United States courts for the provision of clear and accurate legal definition for this law. The Federal Trade commission is the ones responsible for the enforcement, monitoring and revocation of such law, and this organization has been doing this for the past 8 decades now. The capabilities of FTC are further enhanced and now able to suspend those business corporations or marketing industries that promotes anti-competitive actions. The antitrust division, however, are the ones in charge of investigatory assessment and prosecutions of these associations found as such. If in case the antitrust division found grounds of anti-competition schemes, it seriously prosecutes the violations of these firms against the law. The FTC, on the other hand, also serves as the protocol manager that provides guidance for these corporations in terms of business restructuring or law-abiding marketing strategies in order to prevent the violation of such law. These firms need to adhere and abide in the U. S. aw of Competition in order to avoid the tendency of closure or suspension. The Sherman Act has become the main branch of the antitrust law. This act is the one responsible for the maintenance of free and competitive business firms. Violations of anti-competitions and negation of free policies are filed under this act ever since the act has been promulgated. However, penalty system of this law has been modified; Individual offenders may be fined up to $350,000 and sentenced to three years in prison for each offense. Corporations can be fined up to $10 million, in some cases even more (Sherman Antitrust Act†¦, 2007). According to the article brought by The Economist (200), entitled Trust and antitrust. (Effects of enforcing antitrust legislation), Untied States law body enforces the law strictly and seriously. In the past decades, the enforcement of this law has greatly improved; however, the focus has become limited. Instead of attacking business firms simply because they are big, trust busting has been restricted to cases where there is clear evidence of market power, as defined by economists rather than lawyers, being used to harm consumers. However, during the time of Clinton administration, the scope and scale of antitrust implementation have expanded greatly, way beyond such well-founded cases as Microsoft. However, there are associated problems as well for the implementation of this law since the case per company violations are being scrutinized firmly. Moreover, confusion due to definitions and scope conditions are usually occurring. Mostly the problems that revolve under this law conditions are procedural and systematic processes. In the end, delays are resulted because of procedural difficulties. Adding more into that are the overlapping authorities that need to be addressed upon filing, analysis and implementation of such law. In the current trend of antitrust implementation, bodies such as politicians, lawyers and economists are looking at this law as a big opportunity to attain fortune. It is because of the penalties and under-the-table transactions that occur between these people and the alleged company. In some cases, trust-busting associations such as Justice Department and the Federal Trade Commission even causes double or multiple jeopardy among these companies. There are those people who even look at this scenario as business and not anymore justice. The ethical considerations of such law become fragile since, law bodies tend to view this as income source rather than free trade and competition issues. One of the examples of this condition has occurred in the ever popular, Microsoft. This company has encountered double up to multiple jeopardy because of Anti-trust violation. It may make sense, as suggested recently by Richard Posner, the court-appointed mediator in the Microsoft case, for Congress to ban state antitrust suits in such situations. In addition, there is an argument, given that many monopolies and mergers are now global in reach, for some kind of world co-ordinating body, as suggested by Joel Klein, the Justice Departments outgoing antitrust boss. Surprisingly, antitrust has now become an alluring profession for money-grabbing politicians, bureaucrats, economists and lawyers, all of whom will be likely to prefer opposing positions. Any lawyer or economist who knows about antitrust will earn a fortune from increased activity.

Exploring Pain in Cat on a Hot Tin Roof Essay examples -- Cat on a Hot

Exploring Pain in Cat on a Hot Tin Roof      Ã‚  Ã‚   "Cat On A Hot Tin Roof," written by Tennessee Williams is a brilliant play about a dysfunctional family that is forces to deal with hidden deceptions and hypocrisy.   The issues that this play revolves around transcend time and region.    By 1955 Tennessee Williams was already a well known and respected playwright. Theatergoers, as well as critics, had enthusiastically anticipated the arrival of "Cat On A Hot Tin Roof." Many loved the play, but they had difficulty with the play's resolution. (Winchell, 711)    ...critics and ordinary theatre-goers have not always known what to make of the play. Both the original and the Broadway versions of the third act leave questions unanswered and an uneasy sense that the answers suggested are willed and artificial. (Winchell, 711)    In addition, many people love Williams's play "Cat On A Hot Tin Roof" because the plot is intriguing and the character's secrets unfold slowly. His play's premise is unique and it is not a re-hashed drama. They enjoy that Williams entertains and enlightens. "Audiences go to his plays not to be shocked but to see the playwright's sympathetic portrayal of characters whose fears and loneliness reflect their own."" (The New Book of Knowledge, 174)    Tennessee Williams's plays have been praised and criticized by literary scholars. Most applaud his prose and mastery in developing characters, yet they are sometimes offended by his subject matter. Mark Royden Winchell wrote a compelling article analyzing Williams's play "Cat On A Hot Tin Roof." In his essay, Winchell states that the play "is a powerful work of art", yet he exclaims that it is perverse and "scandalous." (Winche... ...filmsite.org/cato/htm/ Leverich, Lyle. Tom: The Unknown Tennessee Williams. New York: W.W. Norton & Co., Inc. 1995, 3, 17, 55, 59, 128, 129, 260, 417, 574 McLean, Colin. Interview, April 25th, 8:10 p.m. The New Book of Knowledge vol. 20 US, Grolier, Inc. 1994, 174-175 Reiter, Amy. A Capital Cat." Entertainment Design January 1999 7-8 proquest.umi.com/pqdweb Smith, Bruce. Costly Performances. New York: Paragon House, 1990, 6, 17, 59, 157 Williams, Tennessee. Cat On A Hot Tin Roof New York: Penguin Books Ltd. 1955 24, 124, 125 Winchell, Mark Royden. "Come Back To The Locker Room Ag'in Brick Honey." The Mississippi Quarterly 48 Fall 1995 701-712 webspirs3.silverplatter.com/cgi-binwaldo.cgi Wolter, Jurgen C. "Strangers on Williams's Stage." The Mississippi Quarterly 49 Winter 1995 33-51 webspirs3.sinverplatter.com/cgi-bin/waldo/cgi

Question: Discounted Cash Flow

Exam 2 Part 2 Answer any EIGHT of the ten questions. Each question is worth 5 points. Return your answers to me by 11:59 PM Sunday 11 November 2012 1. A number of publicly traded firms pay no dividends yet investors are willing to buy shares in these firms. How is this possible? Does this violate our basic principle of stock valuation? Explain. Our basic principle of stock valuation is that the value of a share of stock is simply equal to the present value of all of the expected dividends on the stock.According to the dividend growth model, an asset that has no expected cash flows has a value of zero, so if investors are willing to purchase shares of stock in firms that pay no dividends, they evidently expect that the firms will begin paying dividends at some point in the future. 2. Explain why some bond investors are subject to liquidity risk, default risk, and/or taxability risk. How does each of these risks affect the yield of a bond? Liquidity problems exist in thinly traded bond s making some bonds difficult to sell at their actual value. Default risk is the likelihood the corporation will default on its bond obligations.Taxability risk reflects the fact that some bonds are taxed disadvantageously compared to others. If any of these risks exist, investors will require compensation by demanding a high yield. 3. The discussion of asset pricing in the text suggests that an investor will be indifferent between two bonds which have equal yields to maturity as long as they have equivalent default risk. Can you think of any real-world factors which might make a given investor prefer one of these bonds over the other? 4. Why do corporations issue 100-year bonds, knowing that interest rate risk is highest for very long-term bonds?How does the interest rate risk affect the issuer? Treasury bonds make great safe, long-term investments, but is there any point in Why would the Fed consider issuing a bond with a 100-year maturation, are backed by the U. S. Government and typically have a very slim risk of default. 5. The market value of an investment project should be viewed as the sum of the standard NPV and the value of managerial options. Explain three different real or managerial options that management may have, what they are, and how they would influence market value. 6. Explain the use of real and nominal discount rates in discounting cash flows.Which is used more often and why? Discounted cash flow (DCF) analysis is a method of valuing a project, company, or asset using the concepts of the time value of money. All future cash flows are estimated and discounted to give their present values (PVs) — the sum of all future cash flows, both incoming and outgoing, is the net present value (NPV), which is taken as the value or price of the cash flows in question. Using DCF analysis to compute the NPV takes as input cash flows and a discount rate and gives as output a price; the opposite process — taking cash flows and a price and infe rring a discount rate, is called the yield.Discounted cash flow analysis is widely used in investment finance, real estate development, and corporate financial management. 7. Consider two firms with the same P/E ratio. Explain how one could be described as expensive compared to the other. 8. Explain how important a firm's growth is by creating an example of a growth and no-growth stock. 9. Everything held constant, would you rather depreciate a project with straight-line depreciation or with MACRS? 10. A local bank is contemplating opening a new branch bank in a large superstore across town from their main office.It is estimated that the new branch will generate $20,000 after expenses each month. The manager wonders if all these revenues should be considered an incremental cash flow. Given this information, explain which of the following statements is correct. A. $20,000 is generated by the new branch bank and therefore it is an incremental cash flow. B. We would first need to asses s the opportunity cost of placing a branch in a different location to answer this question. C. Some amount less than the $20,000 is incremental because of substitutionary effects. D. Some amount less than the $20,000 is incremental because of complementary effects.

Marketing Plan Suburu in Oman - Free Essay Example

Sample details Pages: 11 Words: 3150 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? Marketing Plan: SUBARU Oman Contents Market situation analysis Segmentation and targeting Objectives Marketing mix strategies Implementation strategies The PEST analysis SWOT analysis Executive summary Sales forecast Budget References: Market situation analysis Oman, one of the countries in the region of GCC, officially called as the Sultanate of Oman, situated on the south west Asia on the southeast coast of Arab Peninsula. The total population of Oman is 3,314 million with the GDP of 78.11 billion with the high income level citizens and with peaceful condition prevails in the country. The country is rich with its storage of mineral oil and natural gas reserves. The country is rated as the most improved nation during the preceding 40 years globally. The people of the country, with the ability to live affluent life, can afford to have vehicles in their possession with the high quality grade. The main car manufacturing companies are present in the country with their range of different level cars. The market leader is Toyota with their varied range of cars. There are others from Europe, Japan and Korea also. The prominent names are Nissan, Hyundai, Kia, Lexus, Isuzu, etc. Subaru is one of the stake holders of the automotive market with thei r presence in the automotive market of Oman. The competition is stiff with the presence of so many stalwarts but due to the stake holding of Toyota in Subaru, the brand finds its distinctive place with the range of customized cars with latest features. The corporate Vice President and General Manager, Mr.Hidetoshi Kobayashi, in his speech reiterated that Oman will be the prime target of Fuji Heavy Industries for their Subaru brand of cars so far top priority market id concerned. He had also ranked as the best selling market for the brand of Subaru within the GCC and Africa market. The distributorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ meet held in Oman is keeping in mind the growth prospect of the market and the brand recognition Subaru enjoys here. The safety aspect is well taken care of with the highest ranking of safety prevails in the all cars manufactured by Subaru. The competitors are there in the market with their presence, but the presence of Subaru is also there with the view of 1% growth by 2 015, as projected by the management of Fuji Heavy Industries. The associates in Oman for Subaru are OTE group as the strategic business partner and their role is excellent as per the management of Subaru. Don’t waste time! Our writers will create an original "Marketing Plan: Suburu in Oman" essay for you Create order Segmentation and targeting The ratio of own vehicle holder in Oman comparison to population is 215 per 1000 population. It denotes the percentage of 2105% which is extraordinary keeping in mind the population factor. The segmentation of the customers is obviously in three major groups of economy cars, sedan cars and premium SUV. Subaru has the variety in all the segments with the added advantage of smart look and other excellent features prevailing in the range (Abdul-Muhmin, 2010). With special emphasis on the luxury cars keeping in mind the demand generation, the company mainly highlights the models named Legacy, the most established brand with its two varieties of 2.5lt and 2.5lt GT. The most demanded vehicles are Legacy and Impress in the segment of sedan cars. The SUV segment is being served by the models of Outback, Forester and Tribeca. With the introduction of the boxer engines, the travelling will be more smooth and easy and effortless. The target audience of the sedan or leisure car is the affluent class of people with their demand of the luxury life style which is fulfilled by the Subaru cars. The target audience of different of segments of cars is fixed as per the population statistics of Oman. The consumers of Sports Utility Vehicle are the neo stylist group with their choice intended for the SUV car. The advertisement drawing attention of the group of people afford the cars will come automatically to purchase the same. The people of Oman are the well off people and they decided their own choice. The buyer will look for the offers Subaru offers, and they will compare and buy their desired vehicles. The more discussed range of sports car termed as sports coupe with the high capability engine of 2.0lt boxer engine with the feature of rear wheel for comfortable driving (Geiger-Oneto, Gelb, Walker, Hess, 2013). Objectives The objective of Subaru is obviously to prove its presence in the market of Oman. The market is now dominated by the automotive giants like Toyota, Nissan, Hyundai, Issuzu etc. The first objective is to get into the market. For this reason Subaru has tied up with OTE of Oman for marketing of their vehicles with the additional feature of servicing of their vehicle. OTE is a renowned name in the automotive business of Oman by their tie up with the big players of automotive in Oman. The objective of raising the market share by 1% by 2015, as stated by the Corporate Vice President, is not so easy. The main goal is to be divided into several micro natures of goals, which will, with their accumulated effect of achievement, make the company reach the ultimate goal. The micro objectives are to ensure the supply of the vehicles as soon as possible after getting the booking. The next objective is to deliver the vehicle with the basic features of the vehicle to be understood by the cliental b ase. The next objective is to provide proper servicing for the vehicle with the stipulated nature for the stipulated period, the fourth goal is to make the provision for the spares which are to be imported from the mainland of Japan. All these objectives are done with the macro objective of making the presence in Oman market. The role of promotion is also very important for achieving the objective, as the awareness of the features of the cars must be known to the people so that they can opt for their preferred type of vehicle. Marketing mix strategies The basic features of marketing mix strategies for the case of Subaru is given below:- Product- the vehicle of Subaru is not the type which can be treated with the question on quality. The parent group, Fuji Heavy Industries never compromises on quality. Moreover the stake of 16.5 % held by Toyota gives the vehicle the edge in the market with the professional expertise rendered by Toyota. The products are state-of-the-art with their salient features of rear wheel drive and powerful Boxer engines in use, make the vehicles of Subaru special and make their presence felt in the market (Anderson, Fornell, Lehmann, 1994). Price- the price of the vehicles of Subaru with different brands and segment are at per with the market price. It is bit difficult to negotiate the price due to the nature of transportation which only gets from the manufacturing place of Japan. The non availability of local assembling unit is not available in GCC as well as Mena countries. Even the spares are als o get imported from the mainland of Japan. So the prices which can be manageable with the existence of local assembling units are not there. The buying power of the people of Oman is quite good and they never ask for this too. Promotion- The promotion by way of advertisement in print and electronic media is obvious and at the same time the help of social media should be considered for better reach to the customers. The Facebook page with the Subaru vehicle can attract the people who feel interest in automotive industry. The regular advertisement in the form of big sign boards or flex in the proper attractive eye-catching place with the image of the premium vehicle along with a attractive catch line can make the job of promotion easier and above all, the role of the distributors canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be denied whose active participation in promoting the vehicles of Subaru will make the company achieve their objective of increasing their market share by 1% by 2015 in GCC looks via ble (Chandrashekaran, 2015). The other area is sponsorship of events which ahs social implication. The awareness program of a social event will always give the organization a self-boosting because the people of the country feel that the company thinks for the country too. Distribution strategies- The distributors, with their sole responsibility sell the cars. They have good amount of margin for each transaction. So it is not worth to discuss about their interest. But the distribution strategy should be fixed in such a ways that the distributor should not overlap as far as distance is concerned, an ideal situation of offering the distributorship with the geographical distance of 100 kms is good for big countries, but in a small country like Oman with affluent customer base the distance from one distributor to other may be fixed by 50 kms. The distributors should be amply provided with the service facilities taken care by the service provider and the availability of spares would be available in need to keep the customer in comfort zone. Implementation strategies The implementation strategies of various steps are to be followed methodically after they are set and acknowledged by the management. Related to product, the benchmark objective of quality maintenance and control is to be followed as per the strategy fixed by Subaru. The price strategy is to be fixed as per the cost analysis and the expected profit margin from the turnover of the vehicles (Eden Ackermann, 2013). The promotion strategy is to be fixed and implemented with the look of the demand of the society of the country and at the same time increasing the visibility by way of banners, flex, billboard and other media campaign. The distributions strategy to reach the customer easily must be motivated with the proper setup of distributor network within Oman and GCC. The PEST analysis Political-The political scenario of Oman is quite peaceful and the untoward hazards are not affecting this country. This type of stable country should be the ideal place for business of an organization. Even the recent improvement of ISIS is also not making any difference in the political situation of that country so this type of country is suitable for any organization to grow their business. Economical- The economical situation is excellent due to its reserve of natural resources by way of oil and natural gas. The GDP of 78.11 billion (2012) can easily distinguish the status of the country so far economic power is concerned. The people are well off to afford the best quality of life style and owned vehicle is one of the most important features for that (Desai, 2013). The buying power is immense and the selection is the only criterion to have the luxury goods in possession. Social- The social situation os cool with no untoward incident to disturb the social life of the count ry. Most of the citizens of Oman are of Muslim origin and the expatriates residing in Oman for the sake of job, does also peace love. The social status of Oman has put them in the place of 45th in peace keeping countries. Technological- the technological background of Subaru is unquestionable with the `backup of best technological team of automotive industry deployed in Japan in the production unit of Subaru under the technical guidance of Fuji Heavy Industries. Toyota being the stake holder of 16.5% of Subaru always extends its technical support to the manufacturing unit with the support of best ancillary industries of automotive industry who are affiliated to Toyota. The evolution of latest technology by the research and development team of both Subaru and Toyota constantly work on the common mission to make the vehicles the best available in the market with their expertise and experience. SWOT analysis Strength- The brand Subaru is famous in US and China for their quality vehicles marketed and sees constant growth in different segment. Backed by the achievement of global existence, Subaru is intended to make their presence felt in the region of GCC and Africa. In GCC region, Oman is the prime target for Subaru due to its well affluent people and the quality of their life style. The market is open and the entry is made; only job left is to acquire a substantial market share to justify their presence in Oman. Weakness- As the entire range of vehicles is imported for the factories of Subaru, the time lag is bit high as per the reordering level of inventory at the end of distributors. The time taken for delivery after booking is substantially high and the customer may lose interest, by the mean time, can go for other alternative. Opportunities- The automotive market of Oman has sufficient scope for Subaru, as the target audience is fit for consuming the vehicles with the best o f features provided with high power Boxer engines and rear wheel driving. The sports car, with its unique features, attracts the target audience of rich people to exhibit their ability to afford the same. Above all the presence of Subaru in oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s garage makes him special in the eyes of the neighbors and associates. That situation may be exploited by the proper planning, strategy and marketing skill to achieve the coveted place of automotive market of Oman. Threat- The threat normally comes from the competitors and the unmanageable situations occur due to some unplanned situation. The competitors never wish to lose their market share, instead with constant effort to remain the same, they will not leave an inch of the market share. That situation is to be taken care with proper strategy of servicing and proper replacement option of spares (Crittenden, Crittenden, Ferrell, 2011). The threat for the unwanted situation like global recession canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be avoided, but the plan to come out of the situation must be planned with plan A, plan B or plan C. Executive summary The recent case study of the existence of Subaru and its excellence through sale of their vehicles in Oman has been discussed. There are constraints which are discussed above. The minimal market share of Subaru vehicles in Oman, with the scope immense market potentiality, turns the parent company, Fuji Heavy Industries, to concentrate in this market with the vision of steady growth and market presence of Subaru vehicles in the market of GCC, especially Oman. The trend of vehicle business is well known to the management of Fuji Heavy Industries and they import cars from Japan of the category or segment which is well adored by the people of Oman. The SUVs, sedans and sports cars will generate true demand in the market as per the taste of the people of Oman. The problem of supply chain should be taken care with priority with the reordering level of inventory should be well derived as per the trend of the market and the same should be properly executed with the minimum no of vehicles t o be maintained in the stores. The steady supply line will make hell of difference with the competitors. If the vehicle ordered be supplied by a stipulated time, the reputation of Subaru will go high with the quality of steady supply chain. The other areas are service which are been taken care of by OTE group and the supply chain of spares are to be maintained to make the market steady and keep the customers happy. Sales forecast With the thrust and plan for development of Oman market for Subaru vehicles, the sales are expected to grow steadily. The Vice President is foreseeing the growth of 1% from 2010 to 2015 by value to reach the targeted sales and be one of the recognized players in the area of sedan, SUV and sports care segment. The proper application of strategy so far the marketing skill, the supply chain management and the steady supply of spares along with regular provision of service will make the dream comes true. The marketing skill to convince the buyer that Subaru vehicle is best of the lot available in the market is possible when the man behind the operation believes that form core of his heart. The other factors like the lack of proper supply chain of competitors canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be denied. It is to be kept in mind that the buyer of vehicles are not impulse buyers, instead they are loyal buyers to the brand. So switch over of bran is not easy, but once it is done convincingly, the res ult will come automatically with no extra efforts required. Budget The budget of sales and other overhead costs related to sales of vehicles made in Oman are to be fixed judicially without any hidden factors not considered. The budget of sales should be done with a increasing trend, but looking in toe effect of actual turnover of past with the trend of growth. A good budget can assist the organization to set its strategies in different areas of operations with reality. On the other hand a wrong budget can put the organization in dilemma with the result of holding high stock or no stock, and high overhead and lesser profit. In the case of Subaru, as the vehicles are to be imported from Japan, the cost of transportation is also a substantial factor which is to be considered while budgeting for the next financial period. The professional team of management of Subaru will not take any wrong step and will sail the ship of success from Japan to Oman by the strategic move and success will be just not far away. References: Abdul-Muhmin, A. (2010). CRM technology use and implementation benefits in an emerging market. Journal of Database Marketing Customer Strategy Management; https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1271context=sjis, 82-97. Anderson, E., Fornell, C., Lehmann, D. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing ; https://www.jstor.org/discover/10.2307/1252310?sid=21105909829653uid=4uid=3737968uid=2. Chandrashekaran, R. (2015). The Interactive Effect of Presentation Format and Brand Usage on the Effectiveness of Retail Price Advertisements. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ;https://link.springer.com/chapter/10.1007/978-3-319-13084-2_109 (pp. 460-465). 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